You likely have heard talk of branding one’s business, and surely you know branding when you see it even if you aren’t totally sure of what it is. The Golden Arches, bright primary colors, and ‘I’m Lovin’ It’ campaigns? I’m sure you guessed McDonald’s. The retro-styled DD, bright pink and orange color scheme, and ‘America Runs on Dunkin’ slogan? Dunkin Donuts has made an impact in our minds using these marketing tactics. These companies spend millions of dollars to be sure that they have bulletproof brand identities in place so we automatically make those associations.
Sure you think, these larger corporations need to have strong brand identities and can spend a ton of money on getting them just right. Don’t pass it off as just for the big guns, though…it is vital for small to medium size business to have strong brand identities as well, and you don’t need to drop millions to get there.
Here are a few benefits of branding your business:
Seriously considering your brand identity should be a priority for 2013. It is an investment in your business that will continue to pay back on itself as your company grows and expands.
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